Control how your hotel is interpreted, recommended and cited by ChatGPT, Gemini, Perplexity, Claude and DeepSeek. Powered by dAirect, run by Swing Strategies.
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AI Visibility
yourhotel.com
AI assistant reply
"For a romantic weekend by the lake, the Hotel offers suites with a view, an in-house spa and a restaurant featuring local cuisine…"
Cited by ChatGPT · Gemini · Perplexity
Hotels and groups powered by dAirect
Positioning
Swing AI was born inside Swing Strategies, which has been running digital projects for hospitality for years. Powered by dAirect, we bring this infrastructure to hotels with the level of advisory the sector demands.
An SEO agency works on rankings. A tool gives you a report. We work on overall visibility, on Google and on AI assistants, and we stay alongside your team until the results show up where it matters: in direct bookings.
Connect turns structure, content and code into a format AI assistants can read and use in their answers. No visible change to the site.
We define together the searches you want to stand out on (neighborhood, target, property strengths) and Connect optimizes your presence in AI answers.
Activation takes minutes via a script. We don't touch design or content: we work only on the code behind the site.
Every hotel has different seasonality, audience and positioning. We choose the right Highlights together and read the data with you, you're not left alone in front of a dashboard.
How it works
Connect activates in minutes and works automatically on the site's code, making it interpretable, recommendable and citable by ChatGPT, Gemini, Perplexity, Claude and DeepSeek.
We add a script to the site. No visible change to design or content: the work happens on the code behind it.
Together we choose up to 10 searches you want to be recommended for, e.g. "romantic hotel in the city center" or "family resort with spa".
Connect proactively works on structured data, conversational content, meta tags and FAQs to make the site interpretable by AI assistants.
We track visibility, citations as a source, traffic from assistants and benchmark vs. competitors. Positioning is re-optimized over time.
How we connect you to AI assistants
Website, booking engine, email, phone: every touchpoint of your direct channel becomes readable by AI assistants, with Swing AI as the connecting layer.
Use cases
There is no "typical" hotel. Here's how Swing AI adapts to very different properties, with interventions calibrated to the starting point.
A characterful downtown property was losing organic traffic to OTAs and almost never appeared in ChatGPT or Perplexity answers. We structured content around atmosphere, services and neighborhood, activating the intelligent layer on the existing site. The result: stronger presence in niche searches and AI conversations, with a gradual return of quality direct bookings.
A highly seasonal resort always ran late on search engines, and AI replies described it generically. We worked on themed pages for families, couples and wellness, calibrating content around moments of the year. Result: more visibility in intent searches, richer AI conversations with real details, and a steadier push on direct bookings during shoulder months.
A group with diverse properties had a fragmented ecosystem of sites, different identities and inconsistent signals for AI assistants. We unified the grammar of the content without touching the branding, making each site readable as part of a family. Effect: broader coverage on brand and generic searches, and a more balanced traffic distribution across properties.
A business and meetings hotel was strong on corporate channels but weak on event-planning searches across Google and AI. We structured dedicated pages for rooms, capacities and MICE services in a language clear both to search engines and assistants. Result: more qualified inquiries direct from the site and a stronger presence in AI answers about events and business travel.
Who it's for
Swing AI works best in contexts that already have a clear identity and a proprietary site. From there we help make the leap on AI searches.
You have your own website and want to bring guests back to the direct channel, without depending solely on OTAs.
Multiple properties, multiple brands: you need a single grammar to be readable by Google and AI assistants without losing identity.
Strong seasonality and different audiences: we work on intent-driven searches and on the narrative of your strengths.
If the request starts from a search about rooms, events or business trips, we want your site to answer and be cited by AI assistants.
You want to offer SEO + GEO to your clients without building the infrastructure: we work side by side with a dedicated approach.
You need a horizontal view: dashboards, priorities per property, decisions based on data and not on hunches.
Why trust us
Swing AI Hospitality is the Swing Strategies project dedicated to SEO, GEO and direct booking for hotels, Powered by dAirect. The goal is simple: bring to the hotel world the skills the sector asks for today, with a consultative method.
Swing Strategies has long been running digital projects for independent hotels, groups and industry consultants.
We build on the dAirect Connect technology: it works on the site's code without changing design or content, and optimizes presence in AI assistant answers.
Everything we do is oriented to one goal: bringing more guests through the direct channel, sustainably.
No off-the-shelf packages: we define together the searches you want to be recommended on and read the data with you, property by property.
FAQ
The most-asked questions during evaluation. If yours isn't here, write to us: a human answers, not a bot.
Question not here? Write to us →
The next step
The way people choose where to stay is changing fast, and hotels that engage AI assistants early arrive first on the searches that matter. The demo is the natural starting point: we show you how Connect currently interprets your site and where it can take you.
We reply within 1 business day. No commitment.
